Our goal in hospitality is to exceed expectations and positively surprise our guests, hotel operators and investors.

We are 12.18. Hospitality Management

7Pines Resort Sardinia
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We operate hotels. Sometimes as regular managers. Sometimes as crisis managers. But always with success.

12.18. Hospitality Management helps tourist destinations to flourish. They act as a trustworthy partner for hotel operators. By repositioning businesses, developing new concepts or optimising operational performance. Our powerful team has everything it takes – from experience, fearlessness and expertise to the necessary vision for the property in question.

Our range of services

Identifying potential. Developing values.

To optimise the economic performance of real estate in the hotel and hospitality sector, our portfolio ranges from classic consulting through to operational management. We have our own team of experts to handle our extensive range of services, which is divided into three core areas:

Revenue Optimisation

Increased occupancy at the best possible rates.

Operation &

Not only to meet the expectations of the guests, but to exceed them.


Significant increase in turnover of the property and increase in value of the brand.

SCHLOSS Roxburghe Hotel & Golf Course

Successful strategies

for success stories

From Scotland to New York, we’ve successfully established numerous properties in what is known to be a highly competitive market and coveted segment. Our recipe for success is experience, hard work and dedication.

But how do we make ourselves and our properties stand out from the crowd? By creating unique, out-of-the-ordinary features that make our properties truly outstanding and memorable.



the Management

Powerful personalities. Lionhearts.

Comprehensive expertise in the international hotel business. Specialists in revenue optimisation. Creative thinkers from all fields of analogue and digital marketing – we’re 12.18. Hospitality Management. We’re Different. On principle.
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Markus LĂŒck

Managing Director
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Melanie Weiler

Head of Marketing & Business Optimization
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Kerstin Pfeffer

Head of Projects & Processes
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Carlos Fritz

Head of Hotel Operations
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